What is Graphic Design ?

What is Graphic Design ?

What is Graphic Design ?

Graphic designers combine art and technology to communicate ideas by using a variety of design elements such as typography, imagery, color. They develop the overall layout and production design for advertisements, brochures, magazines, and more.

there are several types of graphic design, each with its own area of specialization.


1. Visual Identity Graphic Design

A brand is a relationship between a business or organization and its audience. A brand identity is how the organization communicates its personality, tone, and essence, as well as memories, emotions, and experiences, aims to communicate a brand’s identity through images, shapes, and colors. Graphic Designers within this area create elements like logos, typography, color palettes, and image libraries that represent a brand. 


2. Marketing & advertising graphic design

This type of design is used to sell products or services. This may involve print advertisements, such as posters, Magazine and newspaper ads, Menus, catalogs, and packaging, or digital advertisements, such as television ads, video ads, or social media posts.


3. User interface graphic design

user interface (UI) is anything a user may interact with to use a digital product or service. This includes everything from screens and touchscreens, keyboards, sounds, and even lights

Examples of user interface graphic design:
  • Web page design
  • Game interfaces
  • App design


4. Art and illustration for graphic design

Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes several forms, from fine art to decoration to storytelling illustrations.

Examples of art and illustration for graphic design
  • T-shirt design
  • Motion graphics
  • Stock images
  • Video games
  • Comic books
  • Book covers
  • Picture books
  • Infographics
  • Technical illustration


There are many more types of graphic design that we will cover later.

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